The New Flatness

Music giants bid over each other in what looks to be even more consolidating of the industry.  Its gonna be down to three major music entities trying to decide what is worth marketing to you and I.

Analysts on the street say “the combined entity could generate $200 million to $300 million in additional cash flow by laying off employees and reducing the number of artists…”

Rupert Murdoch had the forsight.

He made the decision to aquire what is obviously a power player in this new media landscape.

If other industries haven’t been making moves to cement themselves in this wave of new media innovation then…well.

This is the best time for a musician to create something that means anything.

And give it away. You gotta be smart today kids.

Think in the margins. Trying to mimic what your idols did on the surface doesn’t work. The idols that you look up to lived and created in the margins, and you should now.

If you think you can build something good, the internet will tell you how special it is.

Why the music business needs to realize that traditional distribution doesn’t exist anymore.

There are many better ways to make decisions on what music to buy than by listening to what the industry tells you to buy.

A lot of the time you don’t even have to buy it. Musicians today are giving away their music. To build something in this new world you have to dive in head first. Its hard to build when too much time is spent worrying.