Just the beginning…thats all
Wednesday, June 28th, 2006
Is it possible to run out of acts that draw big numbers to concerts?
What will happen in 10-15 years when the top grossing acts like U2, The Rolling Stones, Paul McCartney and Elton John aren’t touring anymore? Who is going to fill that hole? Are young acts today being sculpted into lifetime performers and entertainers? Some are, but most people don’t want to live in the margins.
This is not the end, its just the beginning of a change in how it works. Times change and this is the beginning of a time where people won’t pay insane amounts of money to see a rock show.
“The same show will be on the internet sooner or later, why not just watch it then?” Regardless if this attitude is good or bad, right or wrong, this is how younger generations think.
Know the customer.
Think like the customer.
