Google XM Deal
Google has made a deal with XM to provide targeted advertising over the XM radio network by using Google’s dMarc platform.
Where would Google be if it weren’t for advertising. Google is in such an amazing place right now that is unique to them for the most part. Having the opportunity to make incredible amounts of cash from advertising and using that cash to develop new technologies couldn’t be a better position to be in.
How long can this last? Can Google keep selling ads forever? They are going to have to continue to make AdWords better and better to overcome click fraud which is beginning to become an issue with Google.