Blogging for dough
This article from Business 2.0 got me thinking a bit about the future of advertising within consumer generated content. This is such a new way for advertisers to reach the most passionate people. The article brings up a good point that the audiences of blogs are the the “cream of the crop”. The reason being is that the audiences of blogs are there because they want to be there and usually are passionate about the blogs’ subject.
There are 50 million blogs out there now. How many of those are able to generate any revenue for advertisers and the bloggers? You gotta have a niche in the bogosphere; otherwise you don’t matter.
Although read what John Battelle said here.
The entire ad market is changing so much right now. Its an exciting time for the industry. There is so much room for different types of experimentation.