AnySong
UMG usually seems more ahead than any of the other majors labels when it comes to pressing forward into using using new technology…not to mention they’re ahead of the pack in revenue.
Universal stands out when compared to the other major labels. They are the only major that is making steps like this and its such a good thing.
AnySong is a new mobile music search and discovery service being introduced in Holland. Universal partnered with Targetize to provide the technology solution. And, it seems like part of the revenue stream is going to come from advertising sales on the service. This is the right direction for mobile content providers.
This is the beginning of what will be common place in a few years. What needs to happen in the states is a mobile search service for MySpace, TagWorld and the other big social networks that use music as part of their service. Helio is trying to do this…but Helio is closed system. You have to use their devices.
The search and discovery service for something like MySpace needs to be an open service that can be accessed by any device.