Rupert and Rose
Did you see Rupert? Charlie always asks the right questions. The interview was not ALL about MySpace but it was a big part of it.
Something that Rupert said resonated with me. “Content is everything and…the focus must be on making it better than ever.”
With all the great and amazing things that are happening right now with the way you and I are aquiring our content; the content itself has to be better than ever.
No longer are the days where content is made for the majority. It has to be built for everyone. It has to have the ability to be customized for everyone’s world.
Rupert also developed Foxatomic. Its a part of Fox that developes content just for 17-24 men. The site so far has multiple partners including Jupcut which is a online video editing and publishing service. This is the future…content provision has to be deep for customers to be loyal.