The New Flatness

There has been a lot of talk about LisaNova…sure you’ve seen her around.

This is the state of things now. Its possible to have your material see and heard by everyone…everyone knows this. …although Mark thinks its boring.
I can’t help but think what it would have been like if these tools were available when Speilberg was making his war movies as a kid in his backyard.

What would that have been like? Were the internet availble then would it have made Speilberg, or someone that good, into something that he isn’t today?

Doubt it.

Even though there is the potential with the internet to break down walls of distribution and access, people still have to make the right decisions. The internet doesn’t help you make the right decisions.

When I say “right decisions” I’m talking about the question that Lisa must be asking of herself “now I have 75,000 views of my movie, now what do I do?” The best answer is to probably just keep on making the best content in the same manner. But the goal is to move forward and become a bit more than someone who posts funny movies on YouTube right!?
Here is the problem: How do you grow and continue to reach more and more people with progressively better quality content but do all of that without the help of old media concepts.

Brains always trumps technology.

I have yet to see a super star come from the likes of YouTube, MySpace etc. It’s possible and its going to happen. BUT, you gotta be smart, you gotta know how to do it, you gotta have a plan, you gotta know what you’re trying to do, you gotta know how to envision the end result, you gotta keep it goin’.

This entry was posted on Sunday, July 16th, 2006 at 10:22 pm and is filed under pwoody, traditional medai, myspace, flickr, customer, internet, young, advertising, youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.