The New Flatness

I was talking to my brother the graphic designer many months ago about advertising and how powerful it would be if a “new” way of advertising was developed. One that didn’t work in the classic manner of shoving a pitch to as many random eyeballs as possible.

PayPerPost is here. This is what I’m talking about. A lot of people seem to be shunning the concept. One of the things that stands out on the surface to me is that it enables more people with more products and services to reach more people. How can anyone think that when there is so much positive stuff to had from it…like lots of money. I know why. Because no one likes the feeling that they are being duped which is what can happen when reading a blog post that may have been written just for money and not for the just out of belief of what they are writting. A lot of the time the best ideas feel strange at first.

This concept goes for all sorts of content as well…video and music. Fred Wilson has a good post on the issue of content providers making it difficult for the consumer to consume.

Creators of the products and content aren’t going to have a free-for-all though. They will still need the dough to pay the bloggers, and the more ya got the more people are going to read about your product/service. The important thing is that this is just a better, more effecient and more effective way of advertising.

Does this mean we’re going to see the rise of the rich blogger?

This entry was posted on Thursday, July 6th, 2006 at 1:07 am and is filed under new media, traditional medai, business, customer, internet, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.