DRM thoughts
France is making some headway on the law to end DRM usage.
Their disagreement with DRM is a very valid point. In the physical world its the same as having proprietary CD players.
It is going to take time for creators and consumers to figure out how digital rights management is going to work best and most effeciently simply because it is totally different than the way things work in the physical world.
When the industry moved from tapes to CDs everyone had to reinvest in their collection and buy their music catalog again. This is what is still happening with DRM. Michael Roberts has good post that got me thinking. Material that is sold with a DRM is not what it seems.
Technology sped things up so much that formats can change so fast. So really what is happening is that the music player is changing again and again with every new DRM technology that comes out. What this is is the industry trying to incorporate old media practices into this new media environment. Even Apple, a unusually forward thinking company, is stuck in this old ideal. I think they are actually smarter than that…they are more concerned with selling the iPod music player than selling music. Selling music doesn’t make Apple any money but selling iPods sure does. So while Apple is being hailed as the saviour of the business it is only indirectly this.
The big picture issue is this…how to monetize, track, and retrieve digital files on the internet without being trapped in the old model where something physical, (CDs) is sold to be used on another physical something (CD player). We’ve become so accustomed to buying CDs and playing them in our CD players that that is how we expect it to work with digital files. The internet is open. Those proprietary walls don’t have to exist on the internet. By using DRM on music a wall is being put up between the creator and the consumer. These are the things that innovators need to be aware of.
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